Before
This logo doesn’t communicate anything about the actual service itself. Really it could be a logo for any kind of product or service from washing powder to an accountancy firm.
After

With a little bit of Shout Out magic the initial dull and uninspired logo has been transformed into a striking motif. More importantly we can now tell from looking at the logo what the company actually does. It’s a car hire firm clearly represented by the set or car keys with the company name reinforced on the key fob. It’s simple but effective.